Service procurement in manufacturing companies: Results of three embedded case studies

An increasing part of companies' purchasing expenditures is being spent on (business) services. At the same time, the interactive character of business services has so far largely been neglected in purchasing and supply management studies. The success of a service purchase is however established during the ongoing production and consumption of that service, which takes place in continuous interaction between buyer and seller.This paper investigates these ongoing interactive processes between buyer and seller after the purchase decision has been made. The specific focus is on services buying by manufacturers, since manufacturers' services spend increasingly encompasses services that eventually become part of the final offering to customers. This is expected to pose specific challenges for manufacturing companies, who have traditionally been involved with purchasing goods.Case studies into ongoing buyer-seller interaction are conducted at three manufacturing companies. Starting from a usage-based classification which contains four types of business services, four services are studied at each manufacturing company. The results show that indeed the different types of services can be associated with distinct patterns of ongoing interaction. Furthermore, the results provide initial support for the idea that having differentiated patterns of interaction contributes to successful ongoing service exchange.     

Health and development: The Venda care group organisation

Health is one of the crucial problems confronting the development of Third World countries. Community‐based primary health care is the best instrument for mobilising community development.Development through health, however, can only be achieved if primary health care is implemented in a comprehensive approach in which a supportive environment and living conditions are as important as the provision of health care services. The Venda care group organisation, like other village health workers, is involved in primary health care and community development in the communities of the care groups. Such supportive community‐based organisations are able to alleviate health and development problems at the grass roots provided that programmes and activities are based on community participation, self‐reliance and the development of local decision‐making and leadership skills. The degree of success of the Venda care group organisation in achieving these objectives was investigated.     

Consumer value conflicts surrounding ethical food purchase decisions: a focus on animal welfare

Ethical attitudes in relation to meat purchases were studied among urban and rural consumers in Scotland. All subjects perceived at least some ethical issues in relation to animal production systems, in particular, systems keeping animals in close confinement. Welfare‐friendly production systems were viewed as adding value to a food, but this value was not necessarily realizable to producers if purchases occurred only when foods were on special offer. Statements made by individuals were often contradictory, revealing ambivalence, unresolved value conflicts and a general lack of involvement in the nature of meat production. A number of barriers to the establishment of stable attitudes and behaviours in relation to the ethical treatment of food animals were also identified. A key finding of the study is that individuals can hold two views on animal welfare. On the one hand, they may think as citizens influencing societal standards, and on the other, as consumers at the point of purchase. As citizens, they support the notion of animals being entitled to a good life; as meat consumers, they avoid the cognitive connection with the live animal. This paper explores both the citizen–consumer relationship and purchase strategies used by consumers to resolve value conflicts. Lessons for public and commercial policy are highlighted in the context of the Curry Report (2002) which advocates more effective market segmentation where markets are finely attuned to their customers, with the development of a number of assurance schemes discussed in the article.     

Exploring the contextual and individual factors on ethical decision making of salespeople

This paper studies how salespeople make ethical decisions. For this purpose a structural model has been developed which configures how the organization's environment, the organizations's climate, and personality traits affect ethical decision making. Internal communication and the choice of a control system especially affect ethical decision making. Internal communication also affects the attraction of salespeople with unethical personality traits (Machiavellism), while the control system affects the ethical climate. Ethical climate and salespeople's personality traits also affect the ethical decision making. In fact the study shows that ethical decision making can be influenced by management.Willem Verbeke is assistant professor in marketing, School of Economics, Erasmus University, Rotterdam, The Netherlands. His research concentration is sales management.Cok Ouwerkerk is founder and director of the CSA, a consulting firm for statistical applications, in Mijnheerenland, The Netherlands. He has been involved in many research projects at different Dutch universities and firms.Ed Peelen is associate professor at the School of Economics, The University of Amsterdam, Amsterdam, The Netherlands. His research concentration is marketing management and logistics.     

Professionals and social responsibility: Some patterns

Modern professionals are engaged in making things better, but the specific advances on the micro-level are increasingly undercut by problems on the macro-level. The content of this better is typically guided by values such as efficiency, productivity or cost-effectiveness, which are essentially output over input ratios unable to account for how a specific improvement will fit into the broader human, social and ecological contexts. Hence, micro-level advances lead to fragmentation and a loss of harmony, compatibility and conviviality. The situation is further complicated by the fact that, culturally speaking, science and technology have become good in themselves, making reasonable discourse difficult. This paper concludes with an analogy from an earlier epoch suggesting how the situation may be resolved. After completing a doctorate in Mechanical Engineering, Willem Vanderburg continued his studies of technology via the social sciences and humanities. He is currently the Director of the Centre for Technology and Social Development in the Faculty of Applied Science and Engineering at the University of Toronto. His publications include Technique and Culture, Vol. I, The Growth of Minds and Cultures (1985) and Perspectives on our Age (1981).